|BinWeevils.com The Great Bin Tour stickers
| http://www.paninionline.com/collectibles/instituti... |
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| ||Following on from their successful trading card launch Panini are proud to announce the launch of their brand new BinWeevils Official Sticker Collection – The Great Bin Tour, an all-new collectable based on the BAFTA award winning website Binweevils.com. The news comes as latest comScore results reveal that BinWeevils.com is the number one digital social platform for kids in the UK, attracting 1,313,000 unique visitors in October 2012.|
With 208 stickers to collect including special foil stickers and awesome fabric stickers showcasing the all-new Bin Bots, this stunning collection will certainly impress. In every packet you'll find one of over 40 Secret Code Stickers! Collectors enter their exclusive code at the BinWeevil.com website to receive one of many cool virtual gifts. Items include Mulch, XP and awesome nest items.
The BinWeevils.com sticker collection launch will be backed by a multi-channel marketing campaign including a nationwide sampling and press campaign, regional voucher activity, cover mounting on Bin Weevils Magazine and an on-line launch campaign at Binweevils.com featuring a virtual sticker collection.
Jess Tadmor, Head of Marketing at Panini UK, says, “We are delighted to be releasing the first official sticker collection for Bin Weevils. We’ve got fantastic editorial content in the albums and brilliant promotional activity lined up and we’re confident that this, along with the exciting online virtual sticker collection campaign, will be sure to drive sales for retailers and make this a very successful collection.”
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