| | Details: Toy Story 3 collection is the latest addition to Panini’s popular sticker series. In advance of the highly anticipated opening of Disney's Toy Story 3 today, Panini America (www.paniniamerica.net) has launched the Official Toy Story 3 Sticker Album/Stickers Collection. The Disney Toy Story 3 album is designed to encourage the fun family-friendly activity of sticker collecting. The official Toy Story 3 Sticker Album features stickers of the Toy Story series' favorite characters including Buzz, Woody, Jessie and Bullseye and introduces new characters from the movie such as Lots-o'-Huggin' Bear, Buttercup, Trixie and Mr. Pricklepants that are destined to be fan favorites. The 40-page album features 180 stickers and depicts scenes from the Toy Story 3 movie. TS31 Highlights of Panini's Toy Story 3 marketing efforts include: * Radio advertising campaign and national print * Sampling at Toy Story 3 promotional events nationwide * Distribution of more than 150,000 Toy Story 3 Sticker Albums at movie theatres nationwide * Toy Story 3 broadcast ads airing at movie theatres nationwide in advance of the movie "It's been 15 years since the release of the first Toy Story movie and a whole generation of Toy Story fans have grown up, with the opening of Toy Story 3 this weekend a new generation of kids will be introduced to Buzz and Woody," said Mark Warsop, CEO of Panini America. "The Toy Story 3 Sticker Collection/Album is a way to hold on to the excitement of the movie for fans all ages and a family-friendly activity." The Toy Story 3 Album and Sticker packets (8 stickers per packet) are available at major U.S. retailers including Wal-mart, Target and Toys R' Us and retails for a suggested retail price of $1.00. Panini sticker collecting is a fun, easy way for kids to collect their favorite Toy Story 3 characters and scenes from the movie. On the back of every sticker is a number that tells collectors where the stickers go in the album. Every sticker space in the album features a number.
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